for CHNGE
Fashion keeps selling a flawless, filtered fantasy. We called bullshit.
We celebrated real models. Real skin. Scars, vitiligo, acne, everything. Each wrote an open letter calling out the criticism they face.
This wasn’t body positivity. This was body power.
Nine posts pulled in over 5 million impressions, 750K likes, 70K new followers, and $250K in paid media in one week.
SOCIAL
MOOD BOARD
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PRESS
COPYWRITER + PRODUCER: JORDAN WISSLER
PHOTOGRAPHER: PETER DEVITO