FRONT ROW FORCAST™

for ACCUWEATHER

Football bettors look everywhere for an edge, from injury reports to Reddit rabbit holes to betting podcasts, but they forget the biggest factor: the weather.

Rain, heat, wind, snow. It all messes with the game.

Introducing AccuWeather Front Row Forecast™. The edge you need to win with weather.

APP

We built an app that shows how weather messes with the game and the players, so you can stop guessing and start cashing out. More wins. More money.

We sent push alerts with live game updates and betting tips to keep users one step ahead on every play.

SOCIAL

We shared weather hacks and hot takes on X, showing bettors how to turn the forecast into an advantage.

We hit NFL tailgates and recreated game-day weather with Miami heat, Buffalo blizzards, and Chicago winds. Fans tested their skills, bet on themselves, and scored cash and bonuses on AccuWeather Front Row Forecast™.

EXPERIENTAL

COPYWRITER: JORDAN WISSLER

ART DIRECTOR: MEASU BELLAY

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